AUSTRALIAN FARM WORKWEAR
Designed by farmers.
Built for agriculture.
Work wear for the people who work the land, designed with the farm around them in mind. Agri-Vis began with a practical question: what if the colours and designs we wear also effect how livestock see their surroundings and behave .?
Made for agriculture not mining or construction .
A different point of view on farm workwear
THE IDEA BEHIND AGRI-VIS
What does the farmer see?
Cattle and horses do not see colour in the same way we do. Their response to movement, contrast and past experiences also matters during handling. For us, that makes visual design part of a bigger conversation when thinking about animal conscious design and practical high viability work wear.
THREE CONSIDERATIONS
01 / PEOPLE
Visible to people
Colour has a job to do where people, animals and machinery share space. Agri-Vis designs its workwear to maintain high visability for farmers and workers in an agricultural high risk setting.
02 / LIVESTOCK
Mindful of animals
Livestock perception is different from ours. This invites a closer look at how colour, contrast ,design and movement fit into their working environment.
03 / THE PADDOCK
Made for real work
The idea came from a working Australian farmer. Garment colours and designs are chosen with daily farm conditions in mind.
work wear must be cool ,light weight,function able ,and UPF50.
FROM THE FARM
It started with a farmer asking a question.
Why should agricultural workers be forced to wear forced to adopt work wear from other industries? Agri-Vis was created to suit the environment farmers actually work in with colour and design considered alongside everyday practicality.
That question is still shaping the Agri-Vis range today . The more we learn about how animals see and respond to their surroundings, the more carefully we can explain the thinking behind each design.
READ FURTHER
The science behind the question.
Research on livestock vision gives useful context for the design approach. Start with these studies, then follow the evidence as the conversation grows.
VISION / 1998
How cattle see colour
A study of cattle, sheep and goats identified the photopigment basis for two-colour vision.
BEHAVIOUR / 2001
Colour and behaviour
Calves were tested on colour discrimination and their responses under different coloured lighting.
HANDLING / 1999
Clothing as a visual cue
Researchers examined whether dairy cows use the colour of a person’s clothing when distinguishing people.
These studies examine livestock vision and behaviour. They do not test Agri-Vis garments or establish a safety rating for them.
READY FOR THE FIELD
See the workwear.
Explore the current Agri-Vis range, choose a design and find the right fit for the work you do.
